Story of Blueem

Milan Břicháč
I am an automotive enthusiast heart and soul. I grew up in a family where the smell of gasoline was part of every day. The legacy of my grandfather—a ten-time Slovak Rally Champion—left me with a direction that I have followed my entire life.
My father's entrepreneurial spirit taught me discipline, courage, and the joy of driving. For more than seven years, I served as an instructor and chief instructor at the Center for Safe Driving at the Slovakia Ring, where I participated in the creation of new methodologies and training programs. For me, Blueem is not just a brand. It is a fusion of motivation, courage, and self-discipline.
I believe that the steering wheel is the best mirror of our mind. Many people see driving only as a necessary transit from point A to point B. I see it as a path to freedom. A path on which you can see the world differently—and most importantly, see yourself in a better light.
My mission is to offer you an experience that will not only teach you how to drive but will help you tame your inner dragon and find a peace that you will carry with you long after you leave the car.
